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We’re fighting back!.How is the Creative Technologies team shaping the future of design automation at Bryden Wood and why is it such a good fit with the company ethos?.
Bryden Wood is the perfect place for this team, not least because of a happy coincidence of purpose.The Creative Technologies team provide the digital vision to match the physical vision of Design for Manufacture and Assembly (DfMA) and mass customisation – two key parts of Bryden Wood’s core purpose, Design to Value.Everything we’ve done in Creative Technologies has its basis in DfMA, and that, in turn, has shaped the thinking behind how the team is set up, and how we work.. As a team, our design automation work weaves together four threads that run through and connect everything we do.
They’re not linear, and they’re not steps in a process.They’re continuous and reflexive.
The relationships are not fixed, they’re knitted together in different ways across time so they’re strengthened by each other and able to hold themselves, to resist tension.
– we look for the patterns that describe how design systems and processes work and we turn them into machine-readable logics and rules.The UK's 'primate city' structure, where investment gravitates towards London, also complicates the effective distribution of support and infrastructure for these regional hubs.. 4.
Addressing the Productivity Malaise Requires a Shift in Societal Mindset:.The UK suffers from a widely recognised lack of productivity, and a low uptake of AI and robotics in SMEs..
There's a perceived 'malaise' where society needs to reappraise its relationship with work and effort relative to desired per capita income, moving beyond merely changing environmental conditions to actively fostering growth.. 5.Compelling Vision and Clear Measures are Needed to Engage and Drive Change:.